Industry information

About East Coast Tourism

East Coast Tourism (ECT) is the peak tourism body for the east coast of Tasmania. The ECT is responsible for the development and growth of the tourism industry in the region through industry leadership, industry development, product development, marketing, identifying infrastructure and investment opportunities, advocacy and tourism sustainability.  The ECT is jointly funded by Tourism Tasmania and the Glamorgan Spring Bay and Break O’Day Councils.

  • Write to us at PO Box 115, Bicheno, 7215
  • Call us on 03 6375 1799 or 0429 038 120
  • Email info@eastcoasttourism.com.au
  • Our office is at 78 Burgess St, Bicheno – on your way into the library.

Please join our industry mailing list by contacting us here and read the 2015 – 2016 Annual Report here 

2017 Great Eastern Drivers Award Winners

Great Eastern Drive Innovator of the Year

  • Winner: Bay of Fires Bush Retreat
  • Certificate of Merit: Bicheno Penguin Tours

New Great Eastern Driver of the Year

  • Winner: The Farm Shed Wine Centre
  • Certificate of Merit: Freycinet Adventures Aqua Taxi
  • Certificate of Merit: Maria Island Grand Picnic – See Tasmania

Great Eastern Drive Community Initiative

  • Winner: Spring Bay Studio and Gallery
  • Certificate of Merit: Tasmanian Bushland Garden

Great Eastern Drive Product of the Year

  • Winner: Freycinet Adventures
  • Certificate of Merit: East Coast Cruises
  • Certificate of Merit: Bay of Fires Bush Retreat

Great Eastern Drive Event of the Year

  • Winner: Bay of Fires Winter Arts Festival
  • Certificate of Merit: Bicheno Food and Wine Festival

Great Eastern Drive Volunteer of the Year

  • Winner: Nic Wardlaw

The 2017 Great Eastern Driver

  • Winner: Ian Johnstone

Image library for businesses

We have compiled a library of great images that you can use in your business. These images can be used within the local industry providing the terms of use are adhered to. Please find the images and application form here.

List your business on Book Easy

We encourage businesses to create a listing on Book Easy as a great way to move a potential customer to become customers all within the East Coast Tasmania website. Once you have created a listing and chosen the appropriate region, your property will be automatically listed on this website and will take bookings on your behalf.

  • For more information please see the Book Easy website here.
  • If you are already a Book Easy member and want to update your listing, please login here.

Online Marketing Opportunities

Over the past few years we’ve been investing and working strategically toward growing awareness and visitors to Tasmania’s East Coast. We have planned a number of targeted online and offline marketing campaigns and activities for the next 12 – 24 months.

Campaign Marketing Toolkit

You can read about the new marketing campaign and see how you can use this to grow your own business. Please read and download Marketing-Toolkit here

Industry Marketing Opportunity Prospectus

You can also download the Cooperative Marketing Opportunities here to see how you can make the most of these new opportunities to grow your business.

Great Eastern Drive Logo Pack

If you would like to use the Great Eastern Drive logo for promotional use, please download the Great Eastern Drive Logo Pack here.

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Be China Ready

The last few years have seen a significant rise in the number of Chinese tourists visiting the east coast. Here’s a few ways to get your business China-ready. Download the China Ready Brochure here. 


Destination Management Plan

Download the The East Coast Destination Management Plan here 


Our Local Partners

We work closely with the East Coast Chambers of Commerce and Local Tourism Associations and encourage you to do the same. Contacts for these organisations are below.

LTA Contacts:

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