Industry information

East Coast Tourism

East Coast Tourism (ECT) is the peak tourism body for the east coast of Tasmania. The ECT is responsible for the development and growth of the tourism industry in the region through industry leadership and development, product development, marketing, identifying infrastructure and investment opportunities, advocacy and tourism sustainability.  The ECT is jointly funded by Tourism Tasmania and the Glamorgan Spring Bay and Break O’Day Councils.

Board Members

Read about the board members here.

Contact and Mailing List

2018 Great Eastern Driver Award Winners


  • Winner: Bay of Fires Bush Retreat
  • Certificate of Merit: Freycinet Lodge
  • Honourable Mention: Orford Sanda House B&B
  • Honourable Mention: Cod Rock Point
  • Sponsor: Swansea Bicheno Community Bank Bendigo Bank & Oakley Textiles  & Top Centre Laundry

Visitor Experience * 2 winners / certificate of merit

  • Winner: ALL4Adventure
  • Winner: East Coast Cruises
  • Certificate of Merit: Freycinet Air
  • Certificate of Merit: St Marys Cranks and Tinkerers
  • Sponsor: Swansea Bicheno Community Bank Bendigo Bank & Devils Corner Cellar Door

Food, Wine & Retail

  • Winner: Freycinet Lodge
  • Certificate of Merit: Waubs Bay Gallery
  • Certificate of Merit: Craigie Knowe Vineyard
  • Honourable Mention: Devils Corner Cellar Door, The Fishers & Tombolo
  • Sponsor: Swansea Bicheno Community Bank Bendigo Bank & Knight Frank

New Great Eastern Driver of the Year

  • Winner: Apartments on Fraser Bicheno
  • Certificate of Merit: Craigie Knowe Vineyard
  • Honourable Mention: Swims East Coast Coffee
  • Honourable Mention: Springbay Seafood and Wine Bar
  • Honourable Mention: Geographe Restaurant and Espresso Bar
  • Sponsor: Swansea Bicheno Community Bank Bendigo Bank & Destinations by RACT

Destination Action Plan Initiative

  • Winner: Spring Bay Tourism Group
  • Certificate of Merit: Bicheno Destination Action Plan Group
  • Sponsor: Swansea Bicheno Community Bank Bendigo Bank & White Sands Estate

Event of the Year

  • Winner: Bicheno Food & Wine Festival
  • Certificate of Merit: Bay of Fires Winter Arts Festival
  • Honourable Mention: Bicheno Lions Club – Rockpool
  • Sponsor: Swansea Bicheno Community Bank Bendigo Bank & Events Tasmania

The 2018 Great Eastern Driver

  • Winner: Jenny Logie
  • Sponsor: Swansea Bicheno Community Bank Bendigo Bank & Saffire-Freycinet

Image library for businesses

We have compiled a library of great images that you can use in your business. These images can be used within the local industry providing the terms of use are adhered to. Please find the images and application form here.

List your business on Book Easy

We encourage businesses to create a listing on Book Easy as a great way to move a potential customer to become customers all within the East Coast Tasmania website. Once you have created a listing and chosen the appropriate region, your property will be automatically listed on this website and will take bookings on your behalf.

  • For more information please see the Book Easy website here.
  • If you are already a Book Easy member and want to update your listing, please login here.

Online Marketing Opportunities

Over the past few years we’ve been investing and working strategically toward growing awareness and visitors to Tasmania’s East Coast. We have planned a number of targeted online and offline marketing campaigns and activities for the next 12 – 24 months.

Campaign Marketing Toolkit

You can read about the new marketing campaign and see how you can use this to grow your own business. Please read and download Marketing-Toolkit here

Industry Marketing Opportunity Prospectus

You can also download the Cooperative Marketing Opportunities here to see how you can make the most of these new opportunities to grow your business.

Great Eastern Drive Logo Pack

If you would like to use the Great Eastern Drive logo for promotional use, please download the Great Eastern Drive Logo Pack here.

Be China Ready

The last few years have seen a significant rise in the number of Chinese tourists visiting the east coast. Here’s a few ways to get your business China-ready. Download the China Ready Brochure here. 

Destination Management Plan

Download the The East Coast Destination Management Plan here 

Our Local Partners

We work closely with the East Coast Chambers of Commerce and Local Tourism Associations and encourage you to do the same. Contacts for these organisations are below.

LTA Contacts:

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© East Coast Tasmania Tourism

The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania's deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.